Apple’s I’ve been talking about a ‘humiliating’ Apple Watch design process

After revolutionizing the smartphone space with its iPhone and the tablet space with the iPad, Apple hopes to have similar success in the portable computing market with its new smartwatch.

And maybe no one is more convinced that Cupertino tech giant can do it than Apple’s chief designer Jony Ive. At an event at the San Francisco Museum of Modern Art Thursday night, Ive said he unequivocally believed the watch would help “establish a new class of computing devices,” according to a report from The Wall Street Journal.

Unveiled in September alongside the iPhone 6 (at Amazon UK), the Apple Watch was designed to make “powerful technology more accessible”. You’ll be able to do things like ask Siri questions, quickly view notifications, and get step-by-step instructions right from your wrist. Don’t expect to read a novel about it.

I said the watch is best suited for “light interactions” and “occasional glances”, the Newspaper reported.

“Even though Apple Watch does so many things, there are cultural and historical implications and expectations,” Ive said. “This is why this has been such a difficult and humbling program.”

The Apple Watch will start at $ 349 when it goes on sale in early 2015. You can choose from three versions, which have different bands: Apple Watch, Apple Watch Sport, and Apple Watch Edition.

When it comes to price, the sky’s the limit when it comes to the Apple Watch “Edition” version of the device – an 18-karat iteration of the Apple Watch, designed for those who need a little extra. style with their sensors. Apple itself has not disclosed pricing for the Flashy Edition model, but estimates range from $ 1,000 to $ 5,000..

As to why the company made three different models, I’ve said it’s all about giving users lots of options.

“As soon as something is worn, we have expectations of choice,” Ive said, adding that the only place people wear the same thing is in prison.

To find out more, see our Get started with Apple Watch and the slideshow above.