As you read this, Apple Fitness + will likely launch. This isn’t Apple’s first foray into social fitness, but it’s a huge opportunity for them to expand the Apple Watch user base. The Apple Watch is the best-selling watch in the world, but there are still tons of people who want to wear a traditional watch or don’t want to spend the money on a new Apple Watch. The latter tend to buy Fitbits or other popular fitness bands that still have basic smartwatch features and track their fitness.
None of the current popular fitness bands are really made for the iPhone, and none of them come close to the breadth of functionality the Apple Watch has. What if Apple used Fitness + as an opportunity to introduce a new member of the Apple Watch family? One that was aimed specifically at low-end buyers and wearers of traditional watches. Meet my concept for an Apple Watch Fit.
What could it look like?
Traditional watch wearers and fitness enthusiasts don’t want to wear something too big or too wide. Apple could simply refine the existing design of the Apple Watch SE and come up with thinner sports bands and sports buckles. With a slimmer design, a traditional watch wearer could wear both on one wrist without feeling awkward or wear one on the other wrist without feeling like they’re wearing two watches.
watchOS was designed from the ground up for smaller screens and it turns out that trying to imagine it on a narrower screen isn’t that hard. In fact, it seems to naturally adapt to even smaller screens than current Apple Watch screens. Obviously, there are some apps that wouldn’t perform well on smaller, narrower screens like Maps. But a more affordable, clearly fitness-oriented Apple Watch doesn’t need to have a Maps app.
Fitness focused apps
All of Apple’s fitness apps look great when pictured on a narrower device. You can see what training, activity, sleep, and breathing might look like on this hypothetical fitness-focused Apple laptop.
Fitness + has the potential to be a huge success. Services like Peloton have gained ground but are not easily accessible to most people. Fitness + allows people to subscribe to a powerful fitness subscription service without purchasing a multi-thousand dollar machine. By lowering the barrier to entry with Apple Watch to $ 149 or even $ 99, an Apple Watch Fit could dramatically increase the number of Fitness + subscribers and help make more people generally healthier.
A boon for Apple Music
Apple Fitness + of course works in tandem with Apple Music. So an Apple Watch Fit could also help expand the Apple Music subscriber base and AirPods sales. Many narrow fitness bands offer music controls, but traditionally they only offer playback controls. Apple Watch Fit could include the full Apple Music app that streams directly over Wi-Fi or from your iPhone.
As Apple lowers the barrier to entry of AirPods and wireless audio, it might become more accessible than ever to live the Apple Watch + AirPods lifestyle. When paired, they form a powerful combination. We’ve seen the standard second-gen AirPods drop to $ 110 during the holiday shopping season and the Apple Watch Series 3 drop to $ 119. If Apple used less material in the watch case and bands, didn’t include an always-on display, and didn’t include the ECG and blood oxygen sensors, they could position this product instead. of the Apple Watch Series 3. In fact, they might even be able to make it cheaper. Apple Watch SE is already a good deal, but it could be even better for the vast majority of people.
A new feature introduced in watchOS this year allows parents to set up cellular Apple watches for their children. However, since a cellular model is required, the barrier to entry is much higher. Apple could offer a cellular version of Apple Watch Fit that kids could use when paired with one of their parents’ iPhones. Parents could gift their kids an Apple Watch and do it for a lot less than an Apple Watch SE or an Apple Watch Series 6.
An obvious subscription growth hack
Apple is not a company that often gives things away for free. But they are encouraged to do so now. Apple has put more emphasis on its paid services. As a growth hack, they could offer an Apple Watch Fit with an Apple One Premier subscription. This type of promotion would only work for a limited time and there are a lot of people who don’t want to pay $ 29 / month for Apple One. If you already own Apple One, chances are you already have an Apple Watch. In a subscription, Apple could create a bait that could convince users to buy a more expensive Apple Watch and add tons of new subscribers to their services.
Fitbit-style Apple Watch Conclusion
A more affordable, fitness-focused Apple Watch designed to complement traditional watches could cement Apple as the clear leader in wearable fitness tech. The Apple Watch Series 3 continues to be sold as a low-end entry point into Apple’s extended ecosystem. But a truly new model, designed specifically for the price, could change that. If the price is right, it could end Fitbit’s grip on the tracker market and create a new gateway for people to learn why the Apple Watch is so good.
What do you think of Apple’s introduction of a product like this? Would you be interested in an Apple Watch with a Fitbit-inspired design? Let us know in the comments below!
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