In the digital age, people still favor mechanical watches. This is because mechanical watches are different from illusory numbers. They carry the memory of a century of watchmaking history, the fear of artisanal craftsmanship and the fascination with mechanical civilization. Hundreds of mechanical parts have been ingeniously designed by designers, assembled and polished by seasoned watchmakers, allowing the watch and people to have a rich and detailed emotional connection. When it comes to the product, the vitality of the design is a soul existence, which can transform a cold timing tool into warm, emotional support.
French sociologist Roland Bart once said: “People consume, that’s actually the meaning of the product. In addition to the functionality of the product, what really matters to consumers is its emotional and symbolic value. Therefore, in addition to the functions of the products that can really impress consumers, the most important thing is how to optimize the user experience through vigorous design, generate associations and interactions with users and make them feel. empathy. The same is true for mechanical watches. Of particular importance is the way in which the design of mechanical watches implements vitality in the entire production process of the product, so that consumers can feel the emotional connection with the watch.
Speaking of vitally designed mechanical watches, AGELOCER, winner of the London Design Award 2020, the 2021 Italian A Design Award and the 2021 Berlin Design Award, deserves to be mentioned. As a young brand of mechanical watches, it can be recognized by the international design community, which means that its design philosophy is quite remarkable. The brand has insisted on the original design and independent R&D of the movement from the very beginning of its creation. From the initial idea to the entire watch making process, she has always adhered to the “Always Surprised” design concept, so consumers can truly experience the surprise.
The new generation of consumers buy watches not only to check the time. They are young and courageous, they are ready to break the inherent form, which coincides with the goal of AGELOCER. AGELOCER’s design does not follow the trend, hoping to break the chains of tradition, create a mechanical watch that meets the tastes of young people and pay more attention to the individual expression and the spiritual core of the product. Use design to stimulate product innovation, give meaning and connotation of mechanical watches through design, expand and modify the limits of mechanical watch design, and create products full of unique vitality and appeal.
A mechanical watch that incorporates the brand’s concepts and emotions is not only a tool for displaying time, but also an interpretation of the world in different mechanical forms. In the world of AGELOCER watches, the design concept of ‘redefining mechanical watches’ can be seen everywhere, for example exploring the courageous racing spirit with mechanical watches, exploring interesting dynamic moon phase watches, exploring the wide world, etc. Each AGELOCER watch infuses the soul of a “mechanical actor” into product design, allowing consumers to perceive the courageous and transcendent spirit of the brand, giving the mechanical watch a heartbeat.
AGELOCER Schwarzwald Sseries
The mechanical watch from the AGELOCER astronomer series, which won four world design awards, is the brand’s representative work full of design vitality. The dynamics of the lunar phases is used as a symbol to record time, allowing the timing tool to combine and interact with astronomical phenomena, mechanically express astronomical phenomena, and present an art timing method. lively and interesting mechanics.
AGELOCER’s moon phase watch breaks the traditional appearance of the small circle semi-obstructed moon phase in the watch industry. The large 28.5mm window design widens the trajectory of the stars and moon across the entire dial. In order to approximate the relationship between moon phase and wristwatch, it is necessary to control the size of the moon phase window, change the braking structure and the anti-reverse structure, and control the error of ‘display within a reasonable range. The design team repeated the adjustments, measurements, and design changes to the model, and finally enlarged the moon phase window to 28.5mm, bringing an immersive new visual feast on the big screen, which is the condensation. of the brand’s superb watchmaking technology and daring design creativity.
The design vitality of the AGELOCER mechanical watch is like a nascent seed, born at the start of product design, practiced at the time of product creation, and reflected in every minute and second of the next generation of mechanical watches. Vitality means breaking chains and thriving. By expressing its exploration of the world with machines, AGELOCER creates an emotional connection with consumers and creates a brand of mechanical watches that loves machines, strives for quality and expresses individuality.
Company Name: Agelocer
Contact: Ken yip
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