Looking back on another week of news and headlines from Cupertino, this week’s Apple Loop includes Apple choosing iPhone over iPad, iPhone 14 loses chip battle, Apple Watch secrets, why the security community needs more support from Apple, comparing the new M1 Max and M1 Pro, macOS bricking older Macs, Apple ditching the 21-inch iMac, a better future for iPad Pro and how much Apple damaged Facebook.
Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).
iPhone on iPad in the battle of chips
The current shortage of silicon chips affects Apple just as much as other manufacturers, and decisions about sourcing and priorities need to be made. The latest reports suggest that Tim Cook and his teams will focus on the iPhone 13 family rather than the iPad family as Christmas approaches:
“iPad demand has actually increased every year due to remote working and learning amid the pandemic. Nikkei Asia cited a 6.7% increase to 53.2 million devices the last year, accounting for almost a third of the total tablet market worldwide.However, Apple is now prioritizing iPhone 13 production as higher demand is expected in Western markets such as the Europe and the Americas.”
iPhone 14 hit by chip shortage
This same shortage is impacting not only production volume right now, but also plans for the future. The next victim appears to be the A16 system-on-chip. Gordon Kelly explains the problems:
“In a pair of leaks, respected tech site The Information and supply chain experts DigiTimes both report that Apple had to abandon plans to use three-nanometer (3nm) manufacturing, a new radical chip-making technology that would have powered the A16 chip inside the iPhone 14. Apple’s main chip supplier, TSMC, is cited as the source of the problems, for what would have been a potentially revolutionary upgrade . “
A bigger watch on the outside
Lots of details from the Apple Watch design team in David Phelan’s interview with Alan Dye and Apple VP Stan Ng. They touch on a number of features, including the Quiet Mission goal of getting a bigger screen without necessarily increasing the size of the laptop:
“So the design team was faced with questions such as how to maximize screen real estate without significantly increasing the overall size of the case. “It’s a unique challenge. The screen, front crystal, internal components and internal case had to be completely redesigned. And these changes reduced the bezel from 3mm on the Series 6 to just 1.7mm on the Series 7.””
Security community warns of iPhone 13 issues
Apple is dealing with a number of security issues on the iPhone platform, with an increase in reports in recent months highlighting one of Apple’s traditionally strong selling points. Worse than the impact on consumers is Apple’s lack of engagement with the security community. Rather than crediting researchers with notes and bug squashing bounties, Apple does not acknowledge the work and efforts of this group:
“A combination of late security patches and poor treatment by security researchers is a recipe for disaster, especially for a company that heavily markets its commitment to security. Attacks are also on the rise. Google revealed in July that there had already been more zero-day browser exploits in 2021 than in all of 2020. Apple needs researchers on its side more than ever.
“Things need to get better. Right now, your iPhone is vulnerable to two zero-day hacks that Apple has been aware of for seven months.”
M1 Pro vs. M1 Max
Apple ignored the expected naming of the enhanced M1 system-on-a-chip – everyone expected the Apple Silicon of the new 14- and 16-inch MacBook Pros to be the M1X. Instead we have the M1 Pro and the M1 Max. What is the difference? Moving on to Juli Clover:
“In Final Cut Pro, a video export test saw the M1 Max machine export a 6-minute 4K video in one minute and 49 seconds, a task that took the M1 Pro 2 minutes and 55 seconds. Regarding 8K RAW footage, both machines were able to handle the load.The MacBook Pro M1 performed almost flawlessly, while the M1 Pro had some issues with dropped frames and stuttering, but was eventually able to keep up.
Your Mac, Your Brick
There are also issues for older Macs. The latest version of macOS, Monterey, is proving as troublesome as last year’s Big Sur release on older Intel-based Macs, with reports that updating older machines has caused the update of certain machines. As always, make sure you have a recent backup before upgrading:
“Since this is the first public release of macOS Monterey, the advice would be to wait for a code update before upgrading your own Mac (and when you upgrade, be sure to “have a full backup of all your data). The introduction of macOS Big Sur – the first macOS to support Apple Silicon’s ARM-based chipset – had similar issues that were resolved in the months that followed.”
Farewell 21-inch iMac
Apple has confirmed the discontinuation of the Intel-powered 21.5-inch iMac. It was the last iMac of this size in inventory, and with the seventh-generation Core processor, it was showing its age.
“Only one 21.5-inch iMac configuration remained in the iMac lineup following Apple’s ‘Unleashed’ event last week, but Apple has confirmed that it is discontinued and will no longer be sold through its online store or at Apple retail stores. The inch model will remain available from third-party vendors while supplies last.”
There’s a new iMac Pro in town
Meanwhile… Noted Apple Watcher Dylandkt reviewed new desktop Mac options for next year, with a potential iMac Pro waiting in the wings.
“Dylan says this iMac Pro will feature mini-LED and ProMotion technology, which are two features available with the new MacBook Pro. The leaker also confirms what display expert Ross Young said about a 27″ screen. inches for this product. Dylan posted that it will have a similar design to the 24-inch iMac and Pro Display XDR.”
A brighter future for iPad Pro
Apple plans to increase the brightness and accuracy of the iPad Pro and MacBook family next year, thanks to a new construction method that layers OLED screens on top of each other.
“According to Korean site The Elec, Apple is in talks with Samsung and LG to use OLED displays with a two-stack tandem structure in future iPads and MacBooks. screens can be even brighter than they are now.”
Apple’s decision to make app tracking opt-in rather than opt-out that began in April means the online advertising market has lost one of its most powerful tools, at least on hardware. Apple, to target consumers. What impact? According to the FT in London, almost $10 billion in revenue was “lost” due to the changes.
“Facebook notably criticized the move with a full-page newspaper ad, and thanks to the FT report, we now know why business leaders were so frustrated. According to the report, Facebook lost the most money “in absolute terms” compared to other social platforms due to its massive size. Meanwhile, Snap “did the worst as a percentage of its business” because its advertising is mostly smartphone-related, which makes sense. for a product that does not have a desktop version.
(FT via The Verge)
Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.