Looking back on another week of Cupertino news and headlines, this week’s Apple Loop features Apple picking iPhone over iPad, iPhone 14 loses chip battle, Apple secrets Watch, why the security community needs more support from Apple, comparing the new M1 Max and M1 Pro, macOS smashing older Macs, Apple ditching the 21-inch iMac, a brighter future for the iPad Pro and how much Apple damaged Facebook.
Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly recap of Android news here on Forbes).
iPhone on iPad in the battle of chips
The current silicon chip shortage is impacting Apple as much as it does other manufacturers, and decisions on sourcing and priorities must be made. The latest reports suggest that Tim Cook and his teams will be focusing on the iPhone 13 family rather than the iPad family as Christmas approaches:
“The demand for iPad has actually increased every year due to distance work and learning amid the pandemic. Nikkei Asia cited an increase of 6.7% to 53.2 million devices last year, securing nearly a third of the total tablet market globally. However, now Apple is prioritizing production of the iPhone 13 as expectations are higher demand in Western markets such as Europe and the Americas. “
iPhone 14 hit by chip shortage
This same shortage affects not only the volume of production right now, but plans for the future. The next victim appears to be the A16 system on a chip. Gordon Kelly explains the problems:
In a pair of leaks, respected tech site The Information and supply chain experts DigiTimes both report that Apple had to abandon plans to use three-nanometer (3nm) manufacturing, a new technology radical chipmaking process that allegedly powered the A16 chip inside the iPhone 14. Apple’s main chip supplier, TSMC, is cited as the source of the problems, for what could have been a potentially revolutionary upgrade . “
A bigger watch on the outside
Lots of details from the Apple Watch design team in David Phelan’s interview with Alan Dye and Stan Ng of Apple VP. They address a number of features, including the goal of the silent mission of getting a bigger screen without necessarily increasing the size of the laptop:
“So the design team was faced with questions like how to maximize the screen area without significantly increasing the overall size of the case. “It’s a unique challenge. This required a complete overhaul of the display, front crystal, internal components, and internal case. And these changes reduced the 3mm bezel on the 6-Series to just 1.7mm on the 7-Series. ” “
Security community warns of iPhone 13 issues
Apple faces a number of security concerns on the iPhone platform, with increasing reports in recent months highlighting one of Apple’s traditionally strong selling points. Worse than the impact on consumers is Apple’s lack of engagement with the security community. Rather than credit researchers with bug-hunting notes and bonuses, Apple does not recognize the work and efforts of this group:
“A combination of late security patches and mistreatment of security researchers is a recipe for disaster, especially for a company that heavily markets its commitment to security. Attacks are also on the rise. Google revealed in July that there had already been more zero-days of browser exploits in 2021 than in all of 2020. Apple needs researchers on its side more than ever.
“Things need to get better. Right now, your iPhone is vulnerable to two zero-day hacks that Apple has experienced in the past seven months.”
M1 Pro vs. M1 Max
Apple ignored the expected name of the improved M1 system on a chip – everyone expected the Apple Silicon in the new 14in and 16in MacBook Pros to be the M1X. Instead, we have the M1 Pro and the M1 Max. What is the difference? To Juli Clover:
“In Final Cut Pro, a video export test saw the M1 Max machine export a 6-minute 4K video in one minute and 49 seconds, a task that took the M1 Pro to 2 minutes and 55 seconds. Regarding 8K RAW footage, both machines were able to handle the load. The MacBook Pro M1 Max performed almost flawlessly, while the M1 Pro had some framing and stuttering issues, but was finally able to keep up.
Your Mac, your brick
There are also issues for older Macs. The latest version of macOS, Monterey, is proving to be as troublesome as last year’s Big Sur version on older Intel-based Macs, with reports that updating older machines has led to bricks. As always, make sure you have a recent backup before updating:
“Since this is the first public release of macOS Monterey, the advice would be to wait for a code update before upgrading your own Mac (and when you upgrade, make sure you have a full backup of all your data.) Last year the introduction of macOS Big Sur – the first macOS to support the ARM-based Apple Silicon chipset – had similar issues that were addressed in the following months. “
Goodbye 21 inch iMac
Apple has confirmed the discontinuation of the 21.5-inch Intel-based iMac. It was the last iMac of this size in inventory, and with the seventh generation Core processor, it was showing its age.
“A single 21.5-inch iMac setup was still in iMac’s lineup after Apple’s ‘Unleashed’ event last week, but Apple has confirmed it is being discontinued and will no longer be sold through its store. online or at Apple retail stores. The inch model will remain available from third-party vendors while supplies last. “
There’s a new iMac Pro in town
Meanwhile… famed Apple Watcher Dylandkt reviewed new Mac desktop options for next year, with potential iMac Pro on hold.
Dylan says this iMac Pro will feature mini-LED technology and ProMotion, both of which are available with the new MacBook Pro. The leaker also backs up what display expert Ross Young said about a display. 27-inch for this product. Dylan posted that it will have a design similar to the 24-inch iMac and Pro Display XDR. “
A better future for the iPad Pro
Apple plans to increase the brightness and accuracy of the iPad Pro and MacBook family next year, thanks to a new construction method that overlays OLED displays.
According to Korean site The Elec, Apple is in talks with Samsung and LG to use OLED displays with a two-battery tandem structure on future iPads and MacBooks. It seems like a strange thing to do, but it means these screens can be even brighter than they are now. “
Apple’s decision to go for app tracking rather than opting out that started in April means the online advertising market has lost one of its most powerful tools, at least on Apple hardware. , to target consumers. What impact? According to the FT in London, nearly $ 10 billion in revenue has been “lost” as a result of the changes.
Facebook notably criticized the move with a full-page newspaper ad, and thanks to the FT report, we now know why business leaders were so frustrated. According to the report, Facebook lost the most money “in terms of absolute “compared to other social platforms due to its massive size. Meanwhile, Snap” does the worst as a percentage of its business “because its advertising is mostly smartphone-related, which is makes sense for a product that does not have a desktop version.
(FT via The Verge)
Apple Loop gives you seven days of highlights every weekend here on Forbes. Remember to follow me so you won’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.