EDINBURGH-based jeweler is preparing to showcase the world’s most prestigious luxury watch brands with his new watch gallery.
Customers will be able to visit Laings jewelers and browse world famous watch brands such as Rolex, Cartier and OMEGA.
To prepare for the gallery’s installation, Laings’ second floor underwent a complete makeover to be ready to showcase the latest designs alongside classy styles.
James Crawford, Watch Specialist at Laings, says: “We want to bring the luxury watch experience to everyone who walks through our doors.
Laings is very fortunate to have the exclusivity of some of our brands in Edinburgh, including Cartier, and therefore the Watch Gallery aims to honor their commitment to us. The new space is a source of inspiration not only for our clients, but also for the lucky team who work here.
The watches will be on display in Edinburgh’s flagship showroom at 72 George Street, which opened in 1978.
Following this development, Laings plans to expand its presence in Edinburgh and improve the customer experience with a focus on its pre-owned collection.
The Cartier collection will be available from July 20 to 29 and the Rolex collection will be presented from August 14 to 22.
Mr Crawford added: “AAs soon as customers make their way to the second floor of the showroom and enter the watch gallery, they will be greeted by the instantly recognizable Rolex identity.
“The installations embedded in the walls showcase beautiful Rolex models to give the impression of a museum environment, reinforcing the craftsmanship of each piece.”