Ten watch brands celebrate Mr Porter’s birthday with special editions
Ten watch brands, including Cartier, Jaeger-LeCoultre, Vacheron Constantin and Bell & Ross, celebrate Mr. Porter’s ten years in style
The digital style destination for men, Mr. Porter announced collaborations with ten watch brands in a timely tribute to mark his tenth anniversary. Baume & Mercier, Bell & Ross, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Oris, Panerai, Ressence, Roger Dubuis and Vacheron Constantin each worked with Mr. Porter to create a special watch design available in small limited editions, inspired by the number Ten.
Vacheron Constantin and Jaeger-LeCoultre developed the concept into a series of watches – for Jaeger-LeCoultre, five engraved Reversos pay homage to cities around the world, while Vacheron Constantin turned to its Les Collectionneurs archives to find ten pieces. vintage organized for the anniversary.
Mr. Porter shows collaboration
“We appreciate the many special occasions and anniversaries that people tend to gift a luxury watch for, so we thought to ourselves what better way to celebrate ours and signify each year with an exclusive watch? ”, Says Maxim De Turckheim, senior buyer of watches and jewelry at Mr Porter, on the thinking behind the collection. “Mr. Porter strived to create something that our customers would enjoy and keep forever. It was important for us to work with a variety of brands, prices and concepts, so what we created for our ten year, ten watches campaign is truly unique to us. From special editions to special projects, you won’t find it anywhere else. ‘
Pieces in the collection include a special iteration of the Baume & Mercier Clifton model and the aviation-inspired Bell & Ross BR05 Chrono Steel MP10. The hand-wound Santos de Cartier extra-large platinum limited edition comes with matching cufflinks and a stunning lacquered wood case, while the IWC Limited Edition Pilot Automatic Chronograph draws its familiar bronze silhouette. The Oris Diver Sixty-Five watch has a green ceramic bezel, while the Panerai Submersible Azzurro Limited Edition Automatic has a matte black dial. Ressence brings the avant-garde modernity that one expects from the Type 1 Slim MP2. For Roger Dubuis, the tourbillon is the star of the sporty Excalibur MT Flying Tourbillon Hand-Wound.
“We are delighted to end our tenth anniversary celebrations with such a unique mix of watches, all exclusively for Mr. Porter,” adds Managing Director Fiona Firth. “Throughout this year, we have focused on craftsmanship and discoverability, offering our customers a very careful mix of products and brands that embody these pillars. Our 10th anniversary watch collection is a perfect example of this, featuring both small and large manufacturers, each with an individual story to tell. ‘ §