Following the massive event cancellations over the past week, the watch industry and the avid public have wondered what will happen to the new releases for 2020. One group of brands, however, have not lost. time to make the most of the situation, by organizing the independent event and managed by the brand Geneva Watch Days 2020 End of April. As of press time, eight brands have agreed to exhibit at the show, including Breitling, Ulysse Nardin, Bulgari, Girard-Perregaux, De Bethune, Gerald Genta, Urwerk and MB&F. The show will be split between several luxury hotels across Geneva and is scheduled to take place April 26-29, dates originally scheduled for Watches & Wonders 2020.
On paper, this appears to be a solid effort to make the most of a chaotic and uncertain situation following the wave of trade show cancellations, but more than that, the show could have the potential to be a more targeted and modern solution. to the needs of the watch market in 2020. While the show is not intended to replace staples like Baselworld or Watches & Wonders in the long term, time will tell if its smaller, more efficient and more focused approach will be a change welcome compared to the traditional model. In addition, the show is in full compliance with the current coronavirus prevention rules currently applied by the World Health Organization and the Swiss government. Despite the smaller size, the brands hinted at several major unveilings, with Bulgari in particular mentioning a new world record and a brand new collection in its announcement.
The show has already gained the attention of the watch industry, with several other brands currently in talks to join the event, including Chopard and H. Moser & Cie. aBlogtoWatch will be keeping a close eye on this event and will continue to report on this story as it develops.