What better time to host a dinner for one of Miami’s most beloved athletes than during Art Basel Miami Beach?
Luxury watch brand Tag Heuer was in town to celebrate its partnership with Miami Heat player Jimmy Butler, and reserved a few surprises for the crowd gathered Tuesday night at the home of real estate broker Oren Alexander in Miami Beach. Images of Butler’s campaign were displayed around the lounge and backyard dinner party, with watches on display behind shop windows and on the wrists of several guests.
“This is my first time in Miami,” said “Outer Banks” star Madelyn Cline. “It’s such a pleasure to be here – obviously that’s the way to do it,” she said, flashing the Aquaracer watch on her wrist.
“Big fan of watches, big fan of the brand, obviously a big fan of Miami Heat. I’m a guy from Miami, I’ve lived here for 20 years, ”said Luis Fonsi, singer of“ Despacito ”. He was able to attend a few art exhibitions on his way to dinner. “Tomorrow I have to shoot a commercial, so I’m going to work, then I’m going to shoot a music video. So it’s just a short stop at home, and then I have to keep going, because I’m going to be on tour, ”he added.
“There’s always a lot going on during Art Weeks in Miami, so we wanted to honor Jimmy Butler as the official brand ambassador and we also wanted to unveil a new special limited edition,” said the president of the brand for North America, Benjamin Beaufils, touting Art Basel as the “best week of the year in Miami”.
Tag Heuer, who partnered with Butler earlier this year, also unveiled a new watch designed in collaboration with the athlete at the dinner.
“We did not have the opportunity to properly celebrate the partnership because of COVID-19,” said Frédéric Arnault, who had just stepped out of the Louis Vuitton men’s fashion show which paid tribute to the late Virgil Abloh. “Since he’s from Miami and the Miami Heat is here, we had to do something here.” The general manager, who was only in town for two days, praised the synergy between Tag Heuer and Butler. “He embodies the brand’s values very well: mental strength, high performance, very competitive, at the top of his game.
Butler himself was particularly absent – the basketball player was injured during training and was calming down. Instead, Butler greeted the crowd with a home video message, in which he described his limited edition – there are only five of them – Carrera Heuer 02T Tourbillon. The watch, which sells for $ 25,000, features pink accents, a tribute to Butler’s favorite person: his daughter.
Paulina Vega, who was on call as the crowd sat at long tables for an Izakaya-style dinner (which followed a live performance by violinist Ezinma), added that the athlete was the perfect addition given the brand slogan, “Never Crack Under Pressure. “
“We have to send him the best energy for a quick and rapid recovery,” she added.