Until today, it’s fair to say that only the big players in the watch industry could afford to revive a sleepy Swiss watch brand.
Launched with an exclusive champagne reception at a prime watch boutique in a prime location, accompanied by a media campaign worth millions, it was, without question, the way to go about it.
However, with the changing world of online shopping and the resumption of e-commerce, this tradition may soon be a thing of the past, especially according to Swiss watch brands who says it’s the start of a new era for all watch lovers.
SWB claims its brand of ready-to-launch watches come in a package that includes not only a fully equipped online store, but also a Swiss watch brand with a heritage. Formerly renowned Swiss watch brands come with a documented history and full legal ownership.
The company declares: “Thanks to this turnkey solution, it is no longer necessary to have specific knowledge of the sector to make a promising commercial entry into the primary watchmaking market. Potential watch entrepreneurs benefit directly from the secondary watch market. Combined with private label or drop shipping, SWB’s branded packages make historic watch brands suitable and affordable for all watch enthusiasts. “
SWB has a portfolio of Swiss watch brands and trademarks with a history and with what it describes as a turnkey solution, many promising business opportunities are now available to watch enthusiasts.
Additional advisory services by SWB are also available, ranging from choosing the right watch design to choosing an environmentally friendly watch case.
The scale and scope of services will be defined by the new brand owners, their ideas and vision.