MIDDLEBURY, Connecticut., October 7, 2021 / PRNewswire / – Timex®, a global leader in watchmaking, today introduces its most sustainable and environmentally friendly collection yet: Expedition North, which culminates in a special collaboration with first commuter company, The James Brand.
Timex is extending its heritage in the outdoor watch segment by adding new styles to its popular Expedition franchise. Having first introduced the collection in the late 1980s, the all-new Expedition North range combines quality craftsmanship and exterior design, delivering ergonomic and functional capabilities and rugged aesthetics, along with quality materials. superior and sustainable manufacturing processes.
In fact, Expedition North marks a new era for Timex, paving the way for a greener future by implementing an eco-conscious approach to watch design. It should be noted that each watch is equipped with 100% recycled plastic fabric straps and Ecco® DriTan ™ leather without water. Our solar-powered movements can be recharged by any light source, while our hand-wound movements allow consumers to forgo batteries altogether.
- Tide-Temp-Compass: Released in 2022, this watch is built for the long haul. The bi-directional central needle reflects local tide and temperature conditions to always point its wearer in the right direction.
- Field Post 41 Solar: With luminescent hands and light-powered dial markings, the sun goes overtime to make this watch readable in the dark.
- Field Post 36 Solar: Take what you love about Field Post 41 Solar and reduce it to a slightly retro profile. The Field Post 36 Solar is reminiscent of military watches from decades past.
- Field Post 38 Mechanical: Featuring a hand-wound mechanical movement and anti-reflective sapphire crystal, the Field Post 38 does more than just look at the piece.
The highlight of the Expedition North collection, however, is the timepiece designed in collaboration with The James Brand, a style that is also guided by our commitment to preserving Earth’s wilderness. Designed around the two brands’ commitment to deliver modern minimalism, genuine craftsmanship and attention to detail, the new Timex x The James Brand wristwatch is designed with an adventurous lifestyle in mind, everything by embodying the kind of tradition you can wear every day.
“The partnership with the James brand has allowed us to apply our mutual appreciation for craftsmanship and functionality to a piece that honors our respective passions for watchmaking and everyday essentials” note Giorgio Galli, Chief Creative Officer of Timex Group. “The resulting watch is not only the flagship style of our new Expedition North collection, but also the embodiment of the future we have in outdoor watch design.”
Portland, Oregon-based Ryan coulter, Founder and Creative Director of The James Brand, says one of the brand’s main goals is “to take traditional tools, like the pocket knife, from the tactical realm to a space in which they convey shape. of emotional currency ”. He continues, “Our collaboration with Timex tells an integrated story, centered on strengthening the connective tissue between the product and the wearer. “
Lightweight and built to last, the James Brand x Timex Expedition North collaboration accomplishes this and more, with a 41mm titanium case that contains a rugged 21-jewel automatic movement, classic Timex dial, sapphire crystal with anti-reflective coating and Super-LumiNova® C3 luminescent fill on the hands and dial, carefully packaged and water-resistant to 200 meters. The result guarantees full functionality, whether you consider yourself a budding explorer or an epic adventurer.
For more information on Timex x The James Brand, as well as the entire Timex Expedition North, please visit HERE. Timex x James Brand and Expedition North are both available for purchase on Timex.com.
About the Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut, with multiple business units and more than 3,000 employees worldwide. As one of the largest watch manufacturers in the world, the Timex group companies produce watches under a number of well-known brands including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted baker, Versace and Versus.
Join Timex on social media:@timexand please visithttp://timexgroup.com.
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